INDOPOS.CO.ID – The Minister of Cooperatives and SMEs (MenKopUKM) Teten Masduki said the quality of beauty products produced by local brands is currently not inferior to imported products made by foreign brands.
“This means that the quality of beauty and cosmetic products from local brands can actually compete with products from outside,” said MenKopUKM Teten Masduki, at the inauguration of the first iCantix & Co outlet at Plaza Indonesia, Jakarta, Thursday (16/6).
It has been proven, said Minister Teten, that Plaza Indonesia, which is a top world center in Jakarta, has the courage to provide a place and space for MSME products, especially beauty products. “I appreciate the iCantix business concept which provides space for quality MSME products to sell here,” said the MenkopUKM.
MenKopUKM also hopes that iCantik can become one of the forces driving the advancement of the Indonesian beauty product industry, as well as play a role in expanding market access for SME products, especially local beauty industry brands.
More than that, Minister Teten asked local beauty product manufacturers to penetrate a wider market, both at home and abroad. This is because, throughout 2020, the global cosmetics sales valuation reached US$145.3 billion and is expected to continue to grow by 3.6 percent per year during the 2020-2027 period.
“Many domestic cosmetic products already have quite good brand popularity and many even think that these products come from abroad. Because, already has packaging and quality that is not inferior to foreign products, “said MenKopUKM.
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