Exports of Indonesian cosmetic products have increased significantly in recent years. This is because the cosmetics industry in Indonesia is currently experiencing major developments. Domestically, cosmetic brands have started to emerge with very good quality and are not inferior to foreign brands.
Indonesian cosmetic brand names are now very popular with domestic people. Not only that, along with the development of this large cosmetic industry, several products have managed to have their own devotees. Indonesian Cosmetics Industry Conditions The Indonesian cosmetics industry in 2021 will experience a growth of 7% from the previous year.
According to the Association of Indonesian Cosmetics Companies and Associations (PPAK), in 2020 Indonesian cosmetics sales were valued at US$6.95 million while in 2021 it increased to US$7.45 million. The great development of the Indonesian cosmetic industry is inseparable from the many business actors who are increasingly placing a premium on the quality of each product.
According to the Ministry of Industry, the cosmetic industry, which is classified as the pharmaceutical and traditional medicine industry, continues to be encouraged to use local raw materials because Indonesia has a comparative advantage compared to other countries producing herbal and cosmetic products made from natural ingredients such as China, Malaysia and Thailand.
This is the main point of the development of Indonesian cosmetics based on product quality.